​Director, Content Studio

 

• Manage four direct reports and work closely with growth, ops, product, research, policy, comms and design teams to create site content, white papers, social media, event handouts, press releases, and video content surrounding company KPIs, and seasonal trending topics.

• Originate and drive high-performing franchises including This Electric House, Rosemary Mosco's Bird on a Wire, and News of the Wired.

• Helm original video series with James Beard-nominated Dirt Candy chef Amanda Cohen and video collaboration with Cool Cool Productions for electrification messaging to a diverse, Gen Z and Millennial, urban audience.

• Shepherd year-over-year growth in social media audience on Instagram, YouTube, Bluesky, TikTok and other platforms.

• Grow overall engagement rate on LinkedIn from 3 to 5.6% and grew Facebook audience from 2,500-3,664. Grew LinkedIn following from 4,000 users to 40,000. Originator of top 4 YouTube videos by views.

• Create a comprehensive style guide; waiver workflow for outside talent/contributors; standardized contractor pay; streamline Asana workflow for all content studio tasks in social media, video, and site content.

• Drive the implementation of data asset management system for company-wide aggregation of all photo and video assets. 

• Built network of social media influencers, videographers, illustrators, and photographers to create content for Rewiring America website and social platforms.

 

 

Managing Editor, HGTV.com

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• Covered trends, home tours, design, wellness, travel, commerce, skincare and lifestyle for digital sites.

• Supervised up to 16 freelance and staff writers. Commissioned and edited content, managed multiple budgets, contracts, legal releases and editorial calendars on HGTV.com.

• Spearheaded editorial diversity initiative, commissioned new writers, designers and photographers to meet company diversity goals.

• Created consistently high-performing content linked on Facebook, Instagram and Apple News. Attended the International Contemporary Furniture Fair in New York and analyze trend data to prepare annual trend report for HGTV.com.

• Actively deduped, optimized and redirected content for HGTV.com using performance metrics.

• Interviewed as home, gardens and lifestyle expert for the New York Times and the Atlanta Journal-Constitution.

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Managing Editor, HGTV.com

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• Commissioned and edited content, managed multiple budgets, contracts, legal releases and editorial calendars on HGTV.com.

• Served as editor-in-chief of two successful blogs, Travel Channel's Roam and DIYNetwork's Made+Remade, creating the editorial calendar and overall direction of both blogs and working with 12+ freelance writers to curate and publish original content.

• Worked on a small, collaborative Travel Channel team that conceptualized social videos for the Travel Channel Facebook page, with 214M views for our top performer. Worked as editorial lead on high-performing Easy Does It social videos for HGTV’s Facebook page, with top page at 74M+ views.

• Liaisoned with renowned NYC trend forecasters Design Works International on translating new design trends to HGTV.com in the ongoing digital and on-air series HGTV Life Styled.

• Guest speaker at 2019 Los Cabos VIP Travel Summit, Los Cabos, Mexico; 2019 Public Relations Society of American Travel & Tourism Conference (PRSA), Philadelphia; 2018 VA-1 Tourism Summit, Richmond.

• Interviewed as lifestyle expert for HGTV magazine, Fox News, Forbes and the Associated Press.

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Editor-in-Chief, HGTVGardens.com

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• Responsible for conceptualizing and launching the first Scripps Networks Interactive website dedicated to gardening, HGTVGardens. After launch in February 2013 commissioned all freelancers and content and determined the voice and vision of the site.

• Winner of multiple awards from the Society of Professional Journalists, the Garden Writers Association and Cynopsis Digital Model D.

• Represented HGTVGardens at events including the Garden Bloggers Conference, the California Spring Trials and London's Chelsea Flower Show.

 

 

 

Senior Editor

 

Served as the second-in-command on The Atlantan’s small editorial staff, working closely with the editor-in-chief. Commissioned and edited work by freelance writers and photographers for The Atlantan the luxury lifestyle magazine for the city, as well as 13 other city magazines in the Modern Luxury family including Manhattan, Angeleno, Dallas and D.C. magazines. Recruited new writers and photographers to the magazine. Helped copyedit and proofread the monthly magazine front-to-back in layout using InDesign. Interviewed many style and culture figures for magazine features including designer Tory Burch, Vogue editor André Leon Talley, Barneys creative director and writer Simon Doonan, Top Chef contributor Hugh Acheson. During my tenure The Atlantan earned Modern Luxury’s company-wide award for editorial excellence.

 

• Contributed major features each month including articles on film, art and culture, business, food/spirits, design, trends and people.

• Oversaw annual Arts and Power issue spotlighting significant cultural players in the city of Atlanta.

• Planned each issue in conjunction with editor-in-chief, contributed to website and Facebook page, represented at lectures and events.