Independent Journalist and Author

2025-present​

• Author of Simon & Schuster non-fiction title The Goth Garden: The Mystery, Beauty, and Lore of Dark Gardening 

• Regular contributor in design, gardening, arts and culture to publications including Garden & Gun, Martha Stewart, HGTV, The Atlanta Journal-Constitution.

 

Director, Content Studio

Rewiring America

2024-2025 

• Managed four direct reports and work closely with growth, ops, product, research, policy, comms and design teams to create site content, white papers, social media, event handouts, press releases, and video content surrounding company KPIs, and seasonal trending topics.

• Originated and drove high-performing franchises including This Electric House, Rosemary Mosco's Bird on a Wire, and News of the Wired.

• Helmed original video series with James Beard-nominated Dirt Candy chef Amanda Cohen and video collaboration with Cool Cool Productions for electrification messaging to a diverse, Gen Z and Millennial, urban audience.

• Shepherded year-over-year growth in social media audience on Instagram, YouTube, Bluesky, TikTok and other platforms.

• Grew overall engagement rate on LinkedIn from 3 to 5.6% and grew Facebook audience from 2,500-3,664

• Grew LinkedIn following from 4,000 users to 40,000.

• Originated of top 4 YouTube videos by views

• Created a comprehensive style guide; waiver workflow for outside talent/contributors; standardized contractor pay; streamline Asana workflow for all content studio tasks in social media, video, and site content.

• Drove the implementation of data asset management system for company-wide aggregation of all photo and video assets. 

• Built network of social media influencers, videographers, illustrators, and photographers to create content for Rewiring America website and social platforms.

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Managing Editor

HGTV

Warner Bros. Discovery

2022-2023​​

• Covered trends, home tours, design, wellness, travel, commerce, skincare and lifestyle for digital sites.

• Supervised up to 16 freelance and staff writers.

• Commissioned and edited content, managed multiple budgets, contracts, legal releases and editorial calendars on HGTV.com.

• Spearheaded editorial diversity initiative, commissioned new writers, designers and photographers to meet company diversity goals.

• Created consistently high-performing content linked on Facebook, Instagram and Apple News. Attended the International Contemporary Furniture Fair in New York and analyze trend data to prepare annual trend report for HGTV.com.

• Actively deduped, optimized and redirected content for HGTV.com using performance metrics.

• Interviewed as home, gardens and lifestyle expert for The New York Times and The Atlanta Journal-Constitution.

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Managing Editor

HGTV

Discovery Digital Studios

2018-2022​

• Commissioned and edited content, managed multiple budgets, contracts, legal releases and editorial calendars on HGTV.com.

• Served as editor-in-chief of two successful blogs, Travel Channel's Roam and DIYNetwork's Made+Remade, creating the editorial calendar and overall direction of both blogs and working with 12+ freelance writers to curate and publish original content

• Worked on a small, collaborative Travel Channel team that conceptualized social videos for the Travel Channel Facebook page, with 214M views for our top performer.

• Worked as editorial lead on high-performing Easy Does It social videos for HGTV’s Facebook page, with top page at 74M+ views.

• Liaisoned with renowned NYC trend forecasters Design Works International on translating new design trends to HGTV.com in the ongoing digital and on-air series HGTV Life Styled.

• Guest speaker at 2019 Los Cabos VIP Travel Summit, Los Cabos, Mexico; 2019 Public Relations Society of American Travel & Tourism Conference (PRSA), Philadelphia; 2018 VA-1 Tourism Summit, Richmond.

• Interviewed as lifestyle expert for HGTV magazine, Fox News, Forbes and the Associated Press.

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Editor-in-Chief

HGTVGardens

Scripps Networks

2012-2015​

• Responsible for conceptualizing and launching the first Scripps Networks Interactive website dedicated to gardening, HGTVGardens.

• After launch in February 2013 commissioed all freelancers and content and determined the voice and vision of the site.

• Winner of multiple awards from the Society of Professional Journalists, the Garden Writers Association and Cynopsis Digital Model D.

• Represented HGTVGardens at events including the Garden Bloggers Conference, the California Spring Trials and London's Chelsea Flower Show.

   

Senior Editor

The Atlantan

2008-2011 

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• Contributed major features each month including articles on film, art and culture, business, food/spirits, design, trends and people.

• Oversaw annual Arts and Power issue spotlighting significant cultural players in the city of Atlanta.

• Planned each issue in conjunction with editor-in-chief, contributed to website and Facebook page, represented at lectures and events.